Scale Your E-commerce Brand with Performance-Driven Advertising
We help e-commerce and D2C brands acquire customers, increase revenue, and improve advertising efficiency through data-driven paid media strategies.
Trusted Platforms & Partners
We Build Paid Advertising Systems That Drive Profitable Growth
Griffon Labs is a performance marketing agency built for e-commerce. We plan, manage, optimise, and scale paid advertising campaigns across Meta and Google — with a singular focus on measurable business outcomes.
We work as a growth partner, not just an agency. Every decision we make is grounded in data, aligned with your margins, and designed to acquire customers at a cost that makes commercial sense.
From early-stage brands looking to find their first scalable channel, to established stores ready to expand into new markets — we build the advertising infrastructure that supports long-term, profitable growth.
What We Do
End-to-End Paid Advertising Services
Meta Advertising
Campaign strategy, audience targeting, creative testing, catalogue advertising, remarketing, and full-funnel performance optimisation across Facebook and Instagram.
Google Advertising
Search, Shopping, Performance Max, Display, YouTube, and remarketing campaigns designed to capture high-intent customers at every stage of the buying journey.
E-commerce Growth Strategy
Media planning, budget allocation, funnel strategy, customer acquisition planning, and channel expansion to build a scalable, multi-channel growth engine.
Campaign Optimisation
Continuous monitoring, performance analysis, A/B testing, structured reporting, and iterative improvement to maximise advertising efficiency.
Creative Strategy
Development of ad concepts, promotional messaging, product-focused creatives, and systematic testing frameworks to identify what drives conversions.
Analytics & Reporting
Clear, actionable reporting on revenue, customer acquisition cost, return on ad spend, conversion rate, and overall campaign performance.
Why E-commerce Brands Choose Griffon Labs
We combine deep e-commerce expertise with rigorous performance marketing discipline to deliver advertising that drives real business outcomes — not just impressions and clicks.
Learn more about us- Specialised experience with e-commerce and D2C brands
- Performance-focused campaign management with clear KPIs
- Data-backed advertising decisions at every stage
- Transparent reporting and proactive communication
- Continuous creative and audience testing frameworks
- Strategies aligned with business profitability and margins
- Deep expertise across Meta and Google advertising platforms
Case Studies
Results That Speak for Themselves
Challenge
A growing fashion brand was struggling with high customer acquisition costs and inconsistent ROAS across Meta campaigns.
Strategy
Full-funnel Meta advertising strategy with structured creative testing and audience segmentation.
Key Actions
Rebuilt campaign architecture, introduced creative testing framework, and implemented dynamic catalogue ads.
Results
Challenge
A D2C beauty brand needed to scale beyond its existing customer base while maintaining profitable unit economics.
Strategy
Combined Meta and Google strategy targeting high-intent shoppers with performance-optimised creatives.
Key Actions
Launched Google Shopping and Performance Max campaigns alongside Meta prospecting and retargeting flows.
Results
Challenge
An established home goods brand wanted to expand into new markets and reduce reliance on a single advertising channel.
Strategy
Multi-channel paid media expansion with market-specific creative and audience strategies.
Key Actions
Developed market-specific campaign structures, localised creatives, and introduced Google Performance Max for new market entry.
Results
How We Work
A Proven Process for Scalable Growth
Business & Account Audit
We start by understanding your business, reviewing your existing advertising accounts, and identifying opportunities and gaps.
Growth Strategy & Media Planning
We build a tailored paid media strategy aligned with your growth targets, margins, and customer acquisition goals.
Campaign Setup & Launch
We structure, build, and launch campaigns across the agreed platforms with precision and attention to detail.
Testing & Optimisation
We continuously test creatives, audiences, and bidding strategies to improve performance and reduce wasted spend.
Reporting & Scaling
We provide clear, regular reporting and use performance data to identify scaling opportunities and expand what's working.
Business & Account Audit
We start by understanding your business, reviewing your existing advertising accounts, and identifying opportunities and gaps.
Growth Strategy & Media Planning
We build a tailored paid media strategy aligned with your growth targets, margins, and customer acquisition goals.
Campaign Setup & Launch
We structure, build, and launch campaigns across the agreed platforms with precision and attention to detail.
Testing & Optimisation
We continuously test creatives, audiences, and bidding strategies to improve performance and reduce wasted spend.
Reporting & Scaling
We provide clear, regular reporting and use performance data to identify scaling opportunities and expand what's working.
Industries We Serve
Built for E-commerce, Across Every Category
Ready to Scale Your E-commerce Business?
Let us build a paid advertising strategy designed around your growth goals, margins, and customer acquisition targets.
Schedule a Strategy Call